It is so difficult to think that this course— this difficultly interactive course— is almost over. I remember my classmate and Cinq Communications partner, Megan, telling me about this course. She said we should take it together, but after seeing the 30+ pages of syllabi, I wanted to back out. I wanted it just to be an easy blowoff class, but I’m at a point in my college career where learning skills is the most crucial. If you threw me in a PR writing-based position before this course, I would have crashed and burned. The writing was difficult, and rather tedious at times, but the repetition and continuity of the coursework only helped us improve in the end. We were given a constant stream of assignments, and expected to write them while we were still working with a client. For some, this included this course and its components, work, extra curricula and the other 12-15 hours they take as a student. Jensen never let up though. She just smiled as we through exhausted dark and red eyed glares and assigned us something else. It worked though. That constant barrage of assignments sharpened me up to be a great PR writer. And the best part is that I can now apply what I’ve learned to my MC 4005 course next semester.
…And then there was the service-learning aspect. I’m not too sure what the capstone PR course will bring next semester, but I’m almost certain that I’m prepared for it. Some of us ran a mini-campaign, but others were close to running a full fledged campaign. Though our experiences with Susan G. Komen and SCVNGR didn’t go the way Cinq Communications hoped it could be, I still learned in the end. Nothing is ever perfect is the grueling world of public relations. We disagreed with many of their ideas, but we were able to develop some great ones of our own. They hated immense technology, but we were able to open their eyes to the power of social media. It was difficult to work through an intern to communicate with them, but we were able to learn just what effective communication meant. Because of the trials and tribulations of my service-learning course, I have a new normal.
A new normal isn’t bad, for you are still you. Just as the representative from Komen told me almost 4 months ago, knowing your normal is about you being self awareness of your bumps and bruises. It’s about knowing that just because your features don’t look like the person standing next to you, doesn’t mean something is wrong. Here’s an ode to learning outcomes never being what you planned, group members who I now adore, press releases due in less than 20 minutes and a new normal that has the potential to take me where I’ve always wanted to go.
Thank you to everyone who followed this blog as the semester went along a special thanks to everyone who commented on posts. I encourage everyone to remain think pink each and everyday. One in eight women will still get breast cancer at some point in their lives. The fight is not over, so I hope you guys continue to work with Susan G. Komen to end breast cancer once and for all.
P E A C E, L O V E, P I N K.