In the 80s, my older sister was frightened by the likes of a vicious monster named Cujo. I was terrified of Candyman, Jason and a handsome lad named Freddy Krueger. I feel the past two decades have been consumed with a different kind of fear. It is one that doesn’t have a sinister smile or a knack for murdering innocents. This not-so-vicious enemy is also known as social media. I believe the reason why social media is so menacing is because uninformed users feel ignorant when applying it to everyday life. It’s something that must be learned, though because I’m positive this trend in media isn’t just the latest fad. It’s our future.
We live in a society where communication is powered by the most prominent social media. Facebook and Twitter reign supreme because they were some of the first accounts that allowed users to be a part of the story. They started a movement that took the world by storm, and for the first time in what seemed like forever, users could democratize news. As we propel ourselves into the future, we now see online media sites being used in a variety of ways, but all for the same central purpose. Social photo sharing sites, such as Pinterest, Flickr and Instagram, combine images to tell the story. Blogs allow for specialized messages to be passed along to those looking for specialized information. The speed, precision and evolving qualities of social media is what makes it unique in advertising and awareness campaigns.
As we continue to meet with our client, Komen of Baton Rouge, we are still working very hard to promote awareness for a cause. Because October is almost over, they’ve actually requested that we work more intensely with social media to promote Race for the Cure. We are very excited to work with tools we’re quite comfortable with. Komen of Baton Rouge has one person who manages all of their social media, but we hope to introduce them to more technology outlets such as Instagram, Flickr and SCVNGR.
As October is winding down, Cinq Communications and I urge you to spread the word of Breast Cancer Awareness Month. Try doing it through social media— I promise it won’t give you a fright! Visit Susan G. Komen’s Facebook page or my personal Twitter to find out more information about how you can get involved. It’s no trick that social media truly is a treat!
Know Your Normal 